Kolkata: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers marked the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with leading actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity In this captivating narrative, Prosenjit extended a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial was aired statewide across leading Bengali prime television channels and amplified across mainstream digital, social media channels, and retail touchpoints. In the TVC, Prosenjit Chatterjee invited viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’ As a result of this campaign, 10,000+ missed calls were received. Out of which 10 lucky participants met Prosenjit Chatterjee to celebrate Ashtami Day at Samaj Sebi Pandal along with the Co-founders of SUGAR Cosmetics.
The television commercial is a mesmerizing spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies.
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