Myntra Big Fashion Festival starting - Life of Calcutta

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Myntra Big Fashion Festival starting

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Myntra Big Fashion Festival starts on October 7; 23 lakh products available across fashion, beauty and lifestyle Early indicators from Rakhi, Onam and Ganesh Chaturthi show heightened interest from consumers for products across fashion, beauty and lifestyle.

  • Myntra has strengthened the product mix for non-metro customers with 5 lakh new products

India 2023 Myntra has announced the arrival of Big Fashion Festival,  its biggest festive fashion extravaganza. With over 23 lakh styles from over 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortment of selections across fashion, beauty and lifestyle ever and expects over 8 million customers to shop during the festive carnival. The platform's marquee annual festive shopping bonanza will commence on the 7 of October. Over 5 lakh new styles have been added from brands that are popular among non-metro customers. To meet the expected surge in traffic and provide a smooth and seamless shopping journey to every shopper coming to the platform, Myntra has scaled its systems to handle ~1 million concurrent users at peak. This year, the platform will also provide access to constructs that are designed to showcase festive-oriented categories like Showstoppers, BFF Specials and Rewards. 

The platform has unique hero collections for ‘BFF Specials’ along with over 150 new launches, cross-brand collaborations and interesting CelebXBrand crossovers. In addition to fashion and  beauty, some of the emerging categories geared to witness rising demand this festive season include home products, luggage, travel and accessories, footwear, and handbags.  

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