GJC launches India’s largest shopping festival ‘India Jewellery Shopping Festival, 2023’ - Life of Calcutta

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GJC launches India’s largest shopping festival ‘India Jewellery Shopping Festival, 2023’

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Kolkata:  All India Gem and Jewellery Domestic Council (GJC), the apex trade body that unites jewellery manufacturers, wholesalers, retailers, and exporters, announced the launch of Jewellery Shopping Festival (IJSF) in Kolkata today. The festival has commenced on 15th October and will go on till 22nd November and will be held across the country in 200 cities. Renowned Bengali actress Koel Mallick, graced the launch event with her presence. Shruti Hassan has been appointed as the brand ambassador for IJSF 2023. Divine Solitaires is Powered by sponsor for this event. 

The festival will offer benefits to both the B2B and the B2C segment wherein business owners can be a part of the festival by paying an enrolment fee and choosing from one of the several subscription plans that are available to them. Any purchase worth Rs 25000 will attract an assured coupon and limited-edition silver coin. 

There are dazzling rewards like 25 gram gold coin on every set of 5000 coupon. Other giveaways are 5 prizes of 1 kg gold each, 5 prizes of Jadau jewellery worth 10 lakhs each, 5 prizes of temple jewellery worth 10 lakhs each, 10 prizes of diamond and precious stones studded jewellery worth 5 lakhs each, 10 prizes of gold jewellery worth 2.5 lakhs each and 100 prizes of diamond studded gold coin from Divine Solitaires. 

Mr Dinesh Jain, GJC Director & IJSF Convenor, said “IJSF is expecting to generate business worth Rs.1,20,000 crore from over 200 cities. This is a business growth of roughly about 30-35%. The festival is also expected to generate huge employment opportunities in the jewellery industry. Keeping in mind the digital India initiative undertaken by our Hon’ble Prime Minister Narendra Modiji, IJSF will be held digitally as well, enabling jewelry enthusiast from across the country and overseas participate in it through online stores. 4 cr NRI’s residing outside the country will be able to participate through the online stores participating in the festival. The upcoming India Jewellery Shopping Festival is planned in such a way that it will not only boost the jewellery industry but also restore customers' trust in jewellers and their high-quality jewellery as the most secure and long-lasting investments, contributing to overall social security. IJSF will follow best business practices to ensure transparency and build credibility.”

Mr Saiyam Mehra, Chairman, Chairman GJC, said “Important industry participants have shown a great deal of interest in the IJSF, which is a potential pool for all jewellery traders. Both manufacturers and customers benefit from the event. This is the jewellers' opportunity to expand and increase sales. While waiting for major occasions like weddings and other celebrations, shoppers come upon these items and save them. The entire value chain is expected to be involved in this event, according to the Gem and Jewellery Council, which ensures significant revenue potential. Customers are rewarded and business is encouraged by the event. Additionally, by promoting the usage of respectable jewellers with proven business plans, it promotes professionalism and adherence to accepted business practises.”

Mr. Manoj Jha, Joint Convenor, said that, “Hon’ble Minister Nitin Gadkariji’s support for IJSF has generated a lot of excitement in the jeweller’s community and we are seeing registrations pouring in from nook and corner of the country, right till Andaman & Nicobar Islands. The festival will benefit the entire jewellery industry as well as customers. IJSF is making appealing offers and giving customers the chance to win up to 40kg of gold as a prize, as well as jewellery worth approx. 3 crore INR and 100 gold coins encrusted with Divine Solitaire Diamonds. As India celebrates 75 years of independence, we provide approx. 3000 kilogram of special edition Amrit Mahotsav silver coins, as souvenir, which will be delivered as presents to clients with every purchase of Rs.25000/-. It's exciting enough to win 1 kg of gold in addition to receiving 25 grams of gold on a regular basis. The industry would benefit from these marketing all throughout the festive season. We have partnered with process advisor E&Y, who will monitor this entirely digital procedure, to ensure complete transparency.”

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